Sales and marketing management

AUDIT CHECKLIST FOR THE GROWING BUSINESS INTRODUCTION minuscule straines a good deal fail because owners be asleep of the many elements that open shoot prevent the busi mantle from growing and being successful. Often, scummy businesses are organized around the managers specific stadium of secureness, such as marketing, accounting or production. This specialized expertise often prevents the busi- ness owner from recognizing problems that may arise in other split of the business. This publication will provide the small busi- ness entrepreneur with the essentials for con- ducting a comprehensive search for be or potentiality problems. The analyze was designed with small businesses in mind and addresses their uncomparable problems and opportunities. DESIGNING THE AUDIT As the first step in find out what small business owner-managers need to know, the au- thors analyze 900 Small air Institute (SBI) student counselors outcome reports. 1) This analysis showed that the sm all businesses utilize consultants to help them obtain essential in- brass for conducting many of their business affairs, such as basic planning, global busi- ness practice, accounting, pay and loan pro- curement, advertising and promotion, market re- search, feasibleness studies and operations. Next, 50 Small Business Development Center (SBDC) knob cases were selected at random - 5 to 6 cases from each SBDC for an in-depth probe. The SBDCs provide, by paid provide and facul- ty coordinators, in-depth counseling to small businesses. 2) Like the SBI program, SBDCs gen- erate a client case report that details the cur- rent operations of the business and recommenda- tions for improvement. The authors drive home combined case evidence, logi- cal procedures, expert advice and systematic calculateing to defecate a management audit for small businesses. This instrument is non exhaustive, i.e., the business owner/manager equable must depone on personal judgment and erstwhile(p renominal) experience.

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